The Struggle is Real
The online competition is tough, visibility is low, and marketing seems too expensive, confusing, or ineffective. A single website, especially one with a random domain name, is often just not good enough anymore. It also takes time, energy, and of course money to properly grow your online presence.
It’s for this very reason that we have started developing the City of Calgary Network.
What is the City of Calgary Network?
The City of Calgary Network is a connected ecosystem of Calgary-focused websites, we are building to help local businesses attract more visibility, trust, and inbound leads with a fraction of the startup costs and monthly fees a regular digital marketing agency would charge.
The centerpiece of the network is CityOfCalgary.com, anchored by dozens of premium Calgary-specific websites like industry-focused service domains and local content hubs. Each site is designed around the way real people search: Calgary + service.
Rather than place all of your bets on one website, the network creates multiple entry points for customers to find your business online through multiple websites and referral sources.
Benefit From Premium Calgary Industry Focused Domain Names
A very fundamental distinction of the model from most marketing services is the quality of the domain. Most businesses still don’t understand that domain names are like digital real estate. There are a number of factors that go into determining the value of a domain name, and that cheap $15 domain you hand registered at GoDaddy could end up being a very expensive mistake.
Domain names and websites in the network are owned by Digified Media. Enterprises do not buy the domains, they get an exclusive use of them with a custom website that represents their brand, services, or products. Based on this model, the barrier to entry is significantly lower.
Why does that matter?
It does not require the same large upfront investments like a traditional agency as we have a vested interest in generating traffic, leads, and ultimately representing your products/services to the Calgary community. Also, it ensures long-term integrity of the network. You get professionally built, maintained, and optimized assets for your own exclusive use, that receive direct or indirect benefits from our other partners on the the network.
This is like leasing prime digital real estate instead of trying to build a skyscraper from scratch.
Why This Works Better Than a Single Website
Most small businesses depend on one site (if any) and hope that Google figures it out. The City of Calgary Network of partners and websites allows us to directly and indirectly boost the visibility of your company. You might only choose to have one website with us, but you get the network effect.
Take a look at the infographic above. Imagine you are a Windows and Doors company in Calgary. You might even already have a website. But you partner with Digified Media to build out CalgaryWindows.com and CalgaryDoors.com
Now you have several websites and additional network partners that funnel authority and referrals back to you. Our partner’s at CalgaryGlass.com, CalgaryFurnaces.com or any of our partners in complimentary industries can funnel referrals, credibility, and authority back to you.
Here’s what the network does differently:
- Uses exact-match, Calgary-specific domains that right away relay relevance
- Building authority through interlinking local content and directory listings
- Sends qualified traffic and referrals from several trusted sources
- Reinforces credibility by placing your business inside a broader Calgary ecosystem
Instead of shouting into the void, your business becomes a part of a visible, structured local presence that the search engines and customers both understand.
A Long-Term Advantage, Not a One-off Campaign
The City of Calgary Network is not a short-term ad campaign; it is a long-term visibility engine. As more content, links, and authority are added, the whole network grows in strength, benefiting attached businesses over time.
If you’re a business owner in Calgary looking for something other than the chase of tactics and instead looks to compound, not reset, every month, this is the network that was built for you. The digital landscape is crowded—but the right position still matters.